No PlayStation Vita Price Cut in 2012, Sony to Focus on Content

by playstationiso on August 16, 2012

Sony Worldwide Studios boss Shuhei Yoshida was interviewed by Eurogamer at this weeks Gamescom. Yoshida let it be known that there will be no price cut for the PlayStation Vita in 2012, saying that “it’s too early.” Instead he hopes that bundles will help sell the handheld this holiday season.

“People like cheap or free,” Yoshida said. “Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so. At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That’s affordable for people who are looking for a good deal.”

Yoshida reiterated that Sony is dedicated to bringing more content to the PlayStation vita. “We have to continue to work on bringing more content from big titles people are looking for in terms of franchises, to very small, snack-sized, intuitive casual games on the digital distribution side,” he said.

“PS Mobile is one of the initiatives we are working hard to provide an ecosystem like the App Store, so small developers and even individuals can create content and publish on PS Vita as well as PS certified Android devices,” Yoshida added.

“And anything in between, like offering the PSone emulation compatibility,” he continued. “We were very happy to be able to announce later this month we will bring lots of PSone titles to PS Vita. That includes lots of great RPGs that people were asking for on PS Vita. I for one am looking forward to playing Legend on Dragoon again on PS Vita. So, that’s our biggest focus now. The best way to realise the potential of the PS Vita platform is to provide the content. That’s absolutely number one.”

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