GameStop has began preparing for the next generation of consoles, as well as the increase of new software, via the Verge. In order to get ready they have had to determine the release of the consoles. While the Wii U is launching later this year, the retailer believes will have another couple of years before both Sony and Microsoft release their next generation consoles.
“Well, obviously, the Wii U is going to be the first in line, and we’re excited about that launch,” said GameStop chief marketing officer Ashley Sheetz. “I think one of the things is, historically we had about five years between console launches, and now it’s been seven plus years, so I think people are very anxious to see what’s going to come out — it’s definitely a long time coming. In terms of marketing support for the Wii U, we think this is the kickoff to the next console cycle. So there’s a lot of PR and a lot of buzz that we know Nintendo will be doing, so we’re looking for ways to partner with them.”
GameStop CEO Paul Raines has commented on the rumors about when Microsoft and Sony will release their next generation consoles. He only expects one consoles to be released in 2013, while another will be released in 2014.
“The Wii U, we expect it at holiday,” Raines said. “This week, I’m getting a lot of rumors that are very interesting about 2013. We have not been expecting two more consoles in 2013. We’re expecting Wii U this holiday, another one next year, and another one in ’14. These rumors change every week, but we’re hearing more about next year.”
Despite the release of the next generation consoles, GameStop senior vice president of store operations Mike Dzura has gone on to say that the PlayStation 2 still remains a profit maker in certain territories.
“The PS2 is a unique one — we still generate a whole lot of profit off PS2 sales, but we’re going to keep PS2 where PS2 does sell, and we won’t put it in stores where we see really lapsed sales. It’s somewhat demographic — it’s somewhat regional, it is. The heartland of the U.S. tends to catch the wave a little bit later than the coasts to a degree. So we kinda bring it in, and we’ll take it out of the stores where the shelves would be better served by next generation product, or they’re just small stores where they can’t fit it in.”