Call of Duty: Black Ops II has set a franchise record, raking up $500 million in sales in its first 24 hours. This is a 25 percent increase over Call of Duty: Modern Warfare 3 which made $400 million in its first 24 hours.
GameStop has also announced that Black Ops II has sold more one million units of the game in its first 24 hours. This is also the largest launch day sales in the company’s history. Also Amazon has announced that the game was the most pre-ordered ever on the site.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” Activision Blizzard CEO Bobby Kotick stated. “Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
More than 16,000 retailers opened up worldwide at midnight on November 13. The game had become one of the top trending topics on Twitter in its first 24 hours in 23 cities worldwide.
“Call of Duty has become more than a product people buy, it’s become a brand people buy into. And every November we do more than just launch a game, we kick off an annual, unofficial but worldwide phenomenon called Call of Duty season,” said Eric Hirshberg, CEO of Activision Publishing.
Black Ops II is available for the Xbox 360, PlayStation 3 and PC, and launched on the Wii U on November 18 in North America.